Monday, November 12, 2012

Architectural Rendering - 3D Applications to Real Estate

Real Estate is an ever-changing and evolving field. Just like any other trade design, usability and quality are the driving force behind a huge surge in the design of property and related spheres of specialty.


Gone are the days where it as all just about having it neat and clean. Property and Real Estate today signify a stamp on your personality, a statement you make and a life you live.

In such ever-changing scenarios the process of design and the very basics of design are pushed to their limits while yearning to create and deliver excellence. Real Estate Companies, Developers, Architects, Contractors, etc. all work hard to be a part of a unique project which would yield them many rewards both on the fame and fortune fronts.

Computerized design and presentation tools play a very important part in the entire process right from conceptualization, design, testing and development to sales marketing of the project.

Going 3D has proved to be a major boon as it has allowed or several real-world steps and stages to be incorporated right at the design stage and thus helped save time, efforts and money during the later stages of construction.

3D Architectural Rendering

One such process which is now heavily relied upon is the process of 3D Architectural Rendering and Illustration. Also referred to as Architectural Visualization this involves the creation of virtual 3d models based on the designs presented / conceptualized. The 3d Models are then colored/textured to closely resemble real-life instances of the property. This helps in easier display and demonstration to civic bodies, buyers and other decision-makers involved in the process.

Architectural Rendering also helps portray the final shape and look of any property on the various marketing channels like Print, Film, DVD, Mobile and the Internet.

Architectural Walkthrough and Fly-By Animations

Being able to animate / lend movement to virtual cameras has also presented designers and developers with an opportunity to present Architectural Walkthrough Animations. These 3D Walkthrough / Fly-by movies helps demonstrate salient features of a project by way of simulating a walk, run, drive or flight while highlighting every feature and specialty of a real-estate project.

Being able to deliver Architectural Rendering and Walkthrough Based services has also allowed real-estate related marketing to get high-tech and present their properties in a better manner over the ever evolving video and photo sharing sites globally. Social media sharing of these renders and videos too leads to higher returns and better sales prospects for any real-estate-marketing firm.

Computer aided 3D Applications are empowering real-estate designers/architects, developers and marketing professionals at every stage and are helping to deliver quicker and better.

Just a simple search performed on YouTube.com for Architectural Walkthrough, Architectural Animation, etc. always results in several thousands of demonstration videos created and delivered through the use of computerized 3D Software and rendering solutions.

Architects, Developers, Contractors, Real-State Companies and Marketers the world over look to these Architectural Rendering and Walkthrough solutions to help them deliver better in terms of quality and usability. The tools that help deliver these services too keep evolving rapidly and can be broken down into 3d modeling and animation, composition and editing categories.

2 comments:


  1. Thanks for taking the time to discuss this, I feel strongly about it and learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me. BY-Architectural Designer

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  2. Autodesk AutoCad, Autodesk 3ds Max, Pixologic ZBrush, e-on Vue, Eyeon Fusion, After effects, Rendering-MentalRay, Vray. https://vrender.com/architectural-rendering-2/

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